of a movie theatre to application in the real world, they create distrust and fear on the part of the salesperson and customer.
Level One salespeople are people that generally walk out onto the sales arena with little or no preparation. They prefer to wing it as opposed to preparing in advance for their success. This is partially because they do not understand how to prepare. Imagine the lack of success an Olympic gymnast would have if she just walked out onto the tumbling mat with no practice or understanding of the dynamics of gymnastics and winged it!
Since Level One requires no formal instruction other than, “Go get’em”, “Hang in there!”, “You can do it!”, or “Tomorrow is always another day!” This book offers hope through understanding for Level One. With the information in this book, it is now up to you. You can choose to live a much more profitable and enjoyable lifestyle, if you desire it.
No formal understanding of the sales process is required for Level One Salespeople. This level is where many salespeople believe that natural ability is what separates one salesperson from another. While this may bear an element of truth, selling is not as much about how fast one speaks, as it is about what one says when speaking.
Level One salespeople move to Level Two when they are tired of working so hard to make such little progress in their sales careers. Very few salespeople choose to grow unless they are tired, frustrated or burnt out operating at their current level (it took me four years to reach this point).
