Overwhelming salespeople go for the close from their opening statement. For example, “Hi folks, did you bring your wallet with you today for the purchase?” or “Say, I can see you are a discerning buyer. You had better hurry, this is the last one we’ve got!” or “Only a fool would pass up a deal like this one. You aren’t a fool, are you?”
On the other hand, underwhelming salespeople wait until the customer asks for the purchase, rarely asking for the sale themselves as if sitting in silence has its own ability to close a sale.
There is little customer follow-up and consequently Level One’s rarely work by appointment preferring to be spontaneous or “wait until the customer wants to buy it.”
Level One salespeople are at Level One because they have not had any education as to the sales process or they have had exposure to a sales education and just do not care to grow.
We see Level One salespeople in humorous movies such as Used Cars (released July 1980). As a salesperson, it is quite funny to watch the antics of the actors such as Kurt Russell employing flawless Level One sales skills on unsuspecting customers. This movie epitomizes Level One selling.
The motto of a Level One salesperson could very well be, “What can I do you for today?” (as opposed to “What can I do for you today?”) where the focus is all about making a sale, any sale, at any cost, to get it closed. When these antics go from the safety
