"Very few individuals can blend Glenn's amazing insight into the human psyche with his cunning ability to actually simplify the decision making process for the customer. Glenn's philosophies are incredibly successful because the techniques are simple, can be applied to any consumer segment and allow the salesman to quickly establish customer rapport based on a foundation of integrity and respect. We have worked with Glenn Roller for almost a decade, and we consider him a key contributor to our company's success and an integral part of our sales strategy. If you want double-digit increases in productivity from your sales staff, whether they are new players or already key contributors, Glenn's training is an investment that will produce significant, measurable returns for your training investment."

- Mike Burke
V.P. Sales and Marketing

"Having been through many 'well recognized' sales training seminars and programs, Glenn Roller is in a class all his own. My only regret is the fact that I encountered him so late in my career. I wish I could turn back the clock."

- Dave Waugh
18 Years Management/sales Experience

"I wish I would have had access to this book when I first started in the car business 18 years ago. It could have saved me so much of the frustration that normally comes with a retail selling career. To quote Glenn, 'We understand others to the extent that we understand ourselves'. This book will help you take a look at your motives and help you get past the one thing that stands in your way – yourself."

- Jenny Lang
General Manager, Wife, Mother, Sister and Friend